Ifish Tackle Wholesalers is a South African owned and operated company which was conceived in 2011 by acquiring the Assassin Rods and GT Ice Cream Lures brands. Both of these brands at that point had already been market leaders and innovators for over a decade.

Since then we have grown our product range exponentially and expanded our offering to include a comprehensive range of Braided fishing lines, lures, accessories and apparel.

One of the unique features of Ifish Tackle Wholesalers and a major contributor to our success is that all product design, development and testing is done in house, allowing us to create innovative products that we are confident offer the best performance and value on the market